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Summary

To re-brand Beatsfit, an exercise class that combines music with fitness.  

Outcome

I created a visual language of three different lanes, as a reference to the three sectors of Beatsfit:  Music, Fitness and community.  I created a slogan 'chose your track' and designed a variety of graphics all based around this slogan.  If you were to put all the outcomes together, you will find that it spells 'chose your track'.  

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