To create a strong conceptual understanding of a politically / culturally / socially significant subject matter and to develop graphic language approprite to my chosen theme.
I created a brand focused around dementia awareness. Creating the name Mind Matters was a double entendre on the brain matter but also the safety of the mind. I generated three main stages of the exhibition; Past, Present and Future and their own patterns seen throughout. To push this brand further, I developed a custom typeface and a range of posters, wayfinding, advertisment and merchandise.