BRANDING

Summary

To create a strong conceptual understanding of a politically / culturally / socially significant subject matter and to develop graphic language approprite to my chosen theme.  

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Outcome

I created a brand focused around dementia awareness.  Creating the name Mind Matters was a double entendre on the brain matter but also the safety of the mind.  I generated three main stages of the exhibition; Past, Present and Future and their own patterns seen throughout.  To push this brand further, I developed a custom typeface and a range of posters, wayfinding, advertisment and merchandise.