ls logo.png
mind matters colour-04.png

BRANDING

Summary

To create a strong conceptual understanding of a politically / culturally / socially significant subject matter and to develop graphic language approprite to my chosen theme.  

Outcome

 

I created a brand focused around dementia awareness.  Creating the name Mind Matters was a double entendre on the brain matter but also the safety of the mind.  I generated three main stages of the exhibition; Past, Present and Future and their own patterns seen throughout.  To push this brand further, I developed a custom typeface and a range of posters, wayfinding, advertisment and merchandise.

brandlayout_edited.jpg
NEW AND IMPROVED mockup.jpg
landscape poster.png
NEWPASTMockup.jpg
NEWPRESENTMockup.png
past banner.jpg
present  banner.jpg
future banner.jpg
outdoor billboard-min.png
front cove 5.jpg
About spread.jpg
past, present, future.jpg
contactspread.jpg
front and back 2.jpg
memory cafe.png
info mockup.jpg
Notebook.jpg
'Memory box'.jpg
album mockup.jpg
appMockup.jpg
iphone-x-ar2.png
iphone-xar-look-around.png